I had to shop yesterday for work, and I know now why I don’t shop. Getting new stuff can be good, but the shopping process just isn’t fun. I had to go to Home Depot, which is basically a toy store for me. If I was shopping, that would be in my top 5.
Finding specific paint colors by numbers is no easy task. While they were mixing the paint, I was helping my friend Shannon pick out paint colors for her house. I immediately started looking for the Ralph Lauren paint chips, as I like the color selection and the paint covers well. I looked around and quickly realized that Ralph has left the building, as Martha Stewart stood over my shoulder with a smug look on her face. She has shoved Ralph out of the way to make room for her collection of more feminine, more subdued colors.
I asked the guy behind the paint counter about this observation. He told me that Ralph is gone, replaced by Martha because she’s more popular and has a larger market share. I didn’t buy RL paint because of the name, I bought it because I liked the color selection and the quality. Do people choose paint because of a name? Is there something symbolic about it? Once it’s on the wall, does anyone care who made it?
What do the cans say? Besides saying these are all great quality and they cause cancer, but only in California? Martha’s paint has a ribbon around it with the words “color performance”, although I think the ribbon is a subliminal message that says, “I won. Ralph is outta here.” Ralph’s paint is the American icon of paint. The design says traditional, the color pallet says traditional with good taste. So I thought I’ll have my own paint line. Jody’s paint is leftovers from her painting jobs and everyone else’s, excluding beige. Jody’s paint peacefully sits in your garage, waiting for a touch up or a new painting project, but never trying to pull market share from other paint companies. Can’t we all just get along?
I didn’t spend time looking around in the store, but just walking to the paint section, I notice that Home Depot is capitalizing on the impulse Christmas decor market. The Santa on a motorcycle is cute, but do people go to the hardware store to buy this stuff? If I’m going there, I want tools and/or building supplies. Focus on what you’re good at, don’t clutter up my metal, wood and tools with foofie stuff. I had the desire to take all of these out of their boxes, start them up and set them free in the aisles of the store. Now that would make shopping fun! 🙂